Jan 302013

In Conversation with Patty Azzarello:
Rising to Leadership

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Patty Azzarello
Realizing Leadership in Conversation:
Patty Azzarello is an executive with more than 25 years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.

Patty became the youngest general manager at HP at the age of 33. She ran a $1B software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Her prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.

Patty Azzarello is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling book RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life).

For more information about Patty, please go to www.AzzarelloGroup.com and follow Patty on Twitter at @pattyazzarello.


Other authors and articles in this issue:

Cheryl Cran
Great Leaders Work Hard to Be Likable and
Then Let Go of Need to Be Liked

Cheryl is a leadership, change and business growth expert. She is the published author of 4 books and her 5th book Leading Across the Digital Divide is due out in Spring 2013.

Cheryl’s presentations on leading change in a fast-paced, technological and multi-generational workplace include real-life examples and case studies along with practical solutions. Audiences love her direct approach to leadership and strategic management. She provides insights and strategies that help leaders to grow their leadership and change management skills so that the business can grow to the next level.

Cheryl’s consulting firm Synthesis at Work Inc. analyzes business trends in multiple industries and countries that focus on leadership,change and business growth strategies for increasing profits and productivity. Her research includes 17 years of audience response surveys, academic research, customer surveys and employee surveys.

101 Ways to Make Generations X, Y and Zoomers Happy at Work provides strategies for companies to better lead and manage in a multiple generations in the workplace.


Nancy Daniels, Does Your Posture Speak Confidence or Lack of It?
The Voice Lady Nancy Daniels offers private, corporate and group workshops in voice and presentation skills as well as Voicing It!, the only video training program on voice improvement. Get started improving your presentation skills using Nancy’s free eBook, The #1 Secret for Improving Your Speaking Voice. To discover the best means of adding some life to your voice and your delivery, watch a brief video as The Voice Lady describes Dynamic Public Speaking and visit her website, VoiceDynamic.com, for more information and resources to enhance your speaking skills.

David M. Dye
But I Thought We Were Friends – How to Lead Peers
David works with leaders who want to get more done with engaged teams. He shares twenty years’ wisdom earned as an elected official, nonprofit executive, and volunteer leader. He is the author of The Seven Things Your Team Needs to Hear You Say, regularly speaks and writes about effective leadership, and believes everyone can master the essentials of influence.

Connect with David today via Twitter, the Trailblaze Blog, LinkedIn, Facebook, or Google+.

Debra Fine
Business Networking Skills
Debra Fine a formerly shy, tongue-tied “enginerd” is now an internationally recognized keynote speaker, trainer, communication expert and bestselling author.

A former engineer Debra Fine established her Denver based company The FINE Art of Small Talk to teach all variety of C-Level, manager and stake holder, along with the spouse who is dragged along to banquets and meetings conversation skills for use at business networking events, conventions and meetings, trade shows, as well as when interacting with clients, customers and patients. Fine studied the art of conversation as diligently as she had once studied engineering.

An 18+ year member of the National Speakers Association, Fine receives high accolades from her clients, which include Cisco Systems, Wells Fargo Banks, Hinckley, Allen and Snyder LLP, Spectra Energy, The US Treasury Department, Toyota, the University of Chicago Booth Graduate School of Business, Google, Vermont Law School and hundreds of associations including insurance, real estate, legal, financial, engineering/technology, health care, and Chambers of Commerce and civic organizations across the country. Debra is also a member of Rotary International serving on the board and as President of her club during her membership over the past 19 years. In addition, she is a past member of the Advisory Council of the University Of Colorado School Of Engineering, Mountain States Anti-Defamation League and the Communities Advisory Council of the Junior League.

Debra authored the bestselling books The Fine Art of Small Talk How to Start a Conversation, Keep it Going, Build Rapport and Leave a Positive Impression (Hyperion) and the most recent in the Fine Art series: The Fine Art of Big Talk: How to Win Clients, Deliver Great Presentations, and Solve Conflicts at Work (Hyperion). Her recent media appearances include The Today Show, CNN, The Early Show, and NPR Morning Edition.

For more information about Debra visit DebraFine.com.


Shawna Schuh
People Skills: Tip 9 – Think Before You Speak
Shawna is an extraordinary storyteller who works with corporations and associations to develop environments that help people bring their best selves to the work they do. She graduated from finishing school three times (ask her about that one some time) and taught finishing and fashion, as well as commercial work and interviewing skills, for over two decades.
(She started out really young!)

Shawna addresses communication and motivation, all forms of business and social etiquette, and leadership. Companies who have experienced Shawna’s wit and wisdom have include NIKE, Pharmacia Diagnostics, Nordstroms, Rainier Pacific Bank, JC Reeves Inc, Integra Telecom, US District Court, Timberline Software, Goodwill Industries and scores of other organizations. Her presentations are humorous, overflowing with energy, and her audiences are left raving for more!

Take advantage of Shawna’s convenient MP3 recording, Creating Habits for Success, in which she outlines actions that are essential to building the relationships that you want. To learn more about Shawna, please visit her website at ShawnaSchuh.com.